Plain writing on building better websites.
Practical posts on web design, redesigns, SEO, and small business websites across the GTA. No agency jargon, no thought-leadership filler. Roughly one new post a month.
The Toronto small business website checklist.
A working checklist for owners running shops, services, or studios in the GTA. What a small business website actually needs in 2026 to bring in calls, bookings, and walk-ins, with notes on what most local sites get wrong.
Squarespace or hire a developer: which one's actually right for you.
An honest read on when Squarespace, Wix, and Shopify themes are the right call, when a custom build wins, and the signals that tell you which side of the line you're on. Includes the dollar math.
Why most websites take six weeks (and mine don't).
Where the weeks actually go on a typical agency build, and the four specific decisions that compress the same project into seven days. Spoiler: it isn't working harder, it's saying no to the right meetings.